| De la search si social pâna la display, content si proiecte care conecteaza digitalul cu lumea reala. PAPERBOAT construieste campanii digitale pornind de la obiectiv, nu de la platforma. Google Ads, Meta Ads, Social Media, display, advertoriale sau proiecte integrate Digital + OOH — alegem mixul potrivit pentru brand, audienta si rezultat. 01 Google Ads Campanii configurate în jurul intentiei, conversiei si eficientei bugetului. - Google Search
- Performance Max
- Display
- YouTube Ads, unde este relevant
- Remarketing
- Keyword strategy
- Conversion tracking
- Campaign optimization
- Reporting
02 Meta Ads Facebook si Instagram integrate într-un sistem clar de audiente, creative si obiective. - Facebook Ads
- Instagram Ads
- Awareness
- Traffic
- Lead Generation
- Conversions
- Remarketing
- Audience strategy
- Creative testing
- Optimization
- Reporting
03 Display Advertising Planificam si cumparam publicitate pe publisheri si site-uri relevante din România, nu doar prin Google Display Network. - Display banners
- Rich Media
- Homepage Takeovers
- Native placements
- Video placements
- Contextual targeting
- Audience targeting
- Retargeting
- Media planning
- Negociere si achizitie spatiu media
- Monitoring & reporting
04 Social Media Management Gestionam prezenta sociala ca un flux editorial si operational coerent. - Strategie Social Media
- Content strategy
- Content calendar
- Copywriting
- Graphic design
- Reels / Shorts
- Adaptare content
- Scheduling
- Publishing
- Community management
- Moderare
- Reporting
- Optimization
- Facebook · Instagram · LinkedIn · TikTok · YouTube
05 Advertoriale & Content Distribution Folosim continutul pentru awareness, credibilitate, reach si referral traffic — nu doar pentru backlink-uri. - Strategie editoriala
- Redactare advertoriale
- Selectie publicatii
- Adaptarea continutului
- Media buying
- Publicare
- Content distribution
- Awareness
- Credibilitate
- Reach
- Referral traffic
- Reporting
06 Integrari Digital + OOH Conectam campaniile digitale cu lumea reala prin capabilitatile PAPERBOAT de OOH, productie si activari. - Digital + OOH integrations
- QR activations
- Interactive OOH
- Social-to-OOH campaigns
- UGC mechanics
- Digital extensions pentru activari
- Landing pages
- Real-time content
- Dynamic creative
- Experiente interactive
- Proiecte custom
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